Pocket Program

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Pocket Program

To strengthen the impact of this initiative, we are launching Pocket Programs—small-scale, community-focused activities designed to raise awareness, support marketing outreach, and encourage voluntary action. These programs aim to extend engagement beyond the main event, fostering deeper involvement in sea turtle conservation and addressing the broader threats to marine biodiversity through continuous education and grassroots participation.

Grab’s Riders and Drivers Marketing Campaign

Grab Malaysia will support this project by allowing drivers and riders to wear campaign T-shirts, display stickers, and promote the initiative through daily interactions in the state of Penang, Malaysia.

Penang Trishaw Marketing Campaign

The trishaw is a cultural icon of Penang, first introduced in 1935 and widely seen across George Town by the 1950s. This campaign highlights the heritage and evolution of the trishaw community, using it as a symbol of local pride and tradition while promoting messages of conservation and sustainability.

Penang Local Food Trucks

During our stakeholder engagement in Penang, we discovered the locals’ deep pride in their food culture. To celebrate this, our food truck will feature local and various foods showcasing Penang’s unique flavours, creating a vibrant space that connects sustainability with community through food and culture.

Penang Local Food Trucks

Venue Info

PERFOMANCE

An exciting lineup of evening and night performances—featuring busking, talent shows, open mic sessions, and dynamic street and breakdance acts—will energize the Love Our Turtles: IKHTIAR Foundation Call-to-Action event. These performances are designed to draw in diverse crowds and create a vibrant, inclusive atmosphere that amplifies our conservation message through creativity and community engagement.

PERFOMANCE

Street Murals and Renewal of Banner

A sea turtle mural will be created at Georgetown, Penang throughout the program duration, led by talented local Penang artists. With support from Penang National Park, which has approved the renewal of their banners, this artwork aims to deliver a powerful message of conservation through vibrant, community-inspired art.

Mural 1

Lebuh Armenian

Mural 2

Syed Al Attas Building

Renewal of

TNPP Banner

Coastal Clean-up

These Coastal Clean-up highlight the impact of human pollution on our oceans and support our ongoing efforts in sea turtle conservation by raising awareness and promoting environmental responsibility.

Event Details

Love Our Turtles

Fun Walk & Fun Run

The Fun Walk and Fun Run now a beloved Malaysian tradition, brings the community together to celebrate and raise awareness for sea turtle conservation. This popular event connects participants with nature while supporting efforts to protect these endangered creatures and their marine habitats.

Fun Walk & Fun Run

Supporting Partners

Fisherman’s awareness and conservation program

An awareness and conservation talk to our local penang fisherman aligning with turtle conservation and their threats. Focusing on how fishermans can help our sea turtles if they were to encounter one through bycatch or spotting in the sea wild while working

Turtle Gamification

Turtle Gamification is an educational activity based on an interactive and fun stage-based approach, aimed at creatively delivering turtle conservation messages to visitors of all ages. Each session combines information sharing with interactive games (gamification) designed to engage participants and enhance their understanding of turtle ecology and the threats they face.